Charriol combines modern light with shadows of old world celtic art. When the company launched in 1983, Charriol’s timepieces were the first to use gold and steel cable as decorative motifs in a watch bracelet. The cable which was introduced in their debut watch, the Celtica, is reminiscent of a celtic knot.
The design is patented, and Charriol still holds exclusive rights to it. Even their Parisii model was named after the celtic people, who used to live on the site of what is now called Paris.
Where does all of this celtic influence come from Philippe Charriol, the owner and ambassador of the brand, is a devotee of art and history, so much that he started the Philippe Charriol Art Foundation in 1983 to provide artists residencies, promote art and create opportunities for artists to develop themsepves. Charriol says he relates to artists because they are entrepreneurs and creators, like himself. With the combination of a love for art, design and business has allowed Philippe Charriol to successfully create a distinct and sought after style. His motto defines Charriol: l’art de vivre la difference. The way one lives makes all of the difference in love and in work, which is what makes Charriol’s design so distinct.
Over the years, Charriol have sold millions of watches, and extended their brand to luxury bags and leather goods. They will be showcasing their latest collection at BaselWorld 2013, where the premiere watch brands strut their stuff.