Alexandra Asmasoebrata, Dian Pelangi, Rio Dewanto and Wulan Guritno Join CHARRIOL Family as Indonesia Brand Ambassadors



Jakarta, 19 January 2015CHARRIOL Indonesia proudly announces racer Alexandra Asmasoebrata, fashion designer Dian Pelangi, actor Rio Dewanto and actress Wulan Guritno as its Brand Ambassadors.

“I am delighted to have Alexandra, Dian, Rio and Wulan on board as CHARRIOL Brand Ambassadors in Indonesia. Each of them has obtained great achievement in their career and I believe their unique characters represent the brand very well. We are confident that the brand would grow successfully together with them,” said Antoine Lecomte, Director of PT Jamasia Infinite Luxury, the distributor of CHARRIOL in Indonesia.

Alexandra Asmasoebrata, a young racer, who has won more than 200 pieces of trophies from various international racing championships fits CHARRIOL’s vision perfectly. Over the years, Philippe Charriol International supports a number of international racing events while Philippe Charriol himself, the founder of the brand, is also a racer.


“I love watches, especially CHARRIOL watches. I can never leave the house without a watch, it is more than just a timepiece for me. CHARRIOL fits my personal style very well. As a racer, I often have to show my sporty side. On the other hand, my daily style is very feminine and girly. CHARRIOL has collections for both style,” Alexandra explained.

The edgy look of Alexandra’s favorite TANGO jewelries complement the sporty CELTICA watch.

Fashion designer Dian Pelangi has been successfully recognized as one of the pioneers in the Muslim fashion world. Her style and accomplishments have made her an inspiration among the Hijab community. She loves to share her memory of CHARRIOL watches that she is familiar with since she was young.


Dian enthusiastically stated, “I am excited to be part of CHARRIOL Indonesia as I adore the brand and I love how I can easily mix and match the watches and accessories with my outfit.”

The stacked ST-TROPEZ  watches with CELTIC and FOREVER bangles as well as PEARL earrings and necklace create a perfect combination with Dian’s signature hijab styling.

A talented actor and a familiar name in the film industry, Rio Dewanto, also joins the CHARRIOL family as Brand Ambassador in Indonesia. With dedication to his work, this rising star is surely the one to watch out for.


“CHARRIOL creates product with passion just like how I embody a character in a film. The products have strong yet elegant characters,” said Rio when relating his passion to CHARRIOL.

The bold COLVMBVSGrande Date GMT watch is looking perfect on Rio’s wrist combined with the iconic CELTIC bangle and a striking FOREVER ring in blue color.

Actress, producer and entrepreneur, Wulan Guritno, who is also actively involved in a campaign to raise awareness for cancer tells us how she admires CHARRIOL collections.


“The signature cable motif is original and unique, sophisticated yet simple. CHARRIOL excels at marrying fashion and its signature cable motif that resulted in timeless collections,” Wulan commented.

As Wulan said, the FOREVER, PEARL and CELTIC bangles, necklace and earrings are unique and timeless. Complementing each other, the jewelry collections match the dazzling ST-TROPEZ Full Diamonds watch very well.

“The four ambassadors are not only talented, but they also represent young and dynamic generation, the generation that resembles the soul of CHARRIOL. We hope CHARRIOL fans in Indonesia can feel the spirit of the brand the way the ambassadors do,” Antoine adds.

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The photography for this campaign was created in collaboration with photographer Raja Siregar and stylist Rahajeng Puspitasari. Behind the scene video of the shoot is available for viewing:



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