Jakarta, 20 May 2015 – Philippe Charriol, Founder of Swiss timepiece brand accompanied by his son Alexandre Charriol, who is an artist and also the Visual Director of the brand, showcased the new CHARRIOL 2015 collections to the maison’s fans and business partners in Indonesia today.
“I am very impressed with the rapid expansion of CHARRIOL retail points in Indonesia within the past year. Our CHARRIOL timepiece, jewelry and leather collections are now available in over 13 cities in Indonesia. We are in the process of joining up with many new dealers in many other cities and we are also working closely with department stores such as SOGO and SEIBU in different cities to ensure that CHARRIOL is accessible to our Indonesian fans,” said Mr. Philippe Charriol.
“With the opening of our online store, I am proud that CHARRIOL lovers can also now shop for our products at anytime, from anywhere throughout Indonesia and have their products safely delivered right to their door-steps,” he added.
The CHARRIOL 2015 collections boast a number of innovations, including the ST-TROPEZ ™ 35 and ALEXANDRE C Art Edition timepieces and ST-TROPEZ™ Club 55 and FOREVER jewelry collections. Being an accomplished artist in his own right with art exhibitions worldwide, Alexandre brings a fresh approach to the creative development of the new collections.
Mr. Philippe Charriol said, “We are making a bold statement in this year’s new collections. Our new ST-TROPEZ™ 35 makes a grand entrance with the lunar moon functionality to the delight of our business partners and consumers.”
“As global design trends in all areas, from fashion to architecture, take on an increasingly edgy spirit, CHARRIOL is also inspired to innovate our hallmark cable bracelets with a stylish palette of bright colors in the FOREVER jewelry collection. Looking at Indonesian rich traditional and pop cultures, it is evident that Indonesians know how to appreciate good design and embody CHARRIOL’s philosophy of L’art de Vivre la difference or the art of living the difference. I am confident that the new CHARRIOL 2015 timepieces and jewelry collections will be a huge success here,” explained Mr. Philippe Charriol.
The iconic ST-TROPEZ™ ladies timepiece is presented in a larger 35mm size, for the first time, and with a moonphase movement. The 35mm model, which comes with a polished bezel engraved with the CHARRIOL lettering and a beautiful mother of pearl dial, are available in steel, yellow or pink-gold plated PVD. A diamond variant is also available, with either full moon diamond bezel or glittering eclipse diamond design. Previously, the ST-TROPEZ™ ladies timepiece was available only in 20mm, 25mm and 30mm.
CHARRIOL also unveiled a new Art Edition series with the new ALEXANDRE C Art Edition, which is inspired by Alexandre Charriol’s Human Flow collection of paintings. These new timepieces reinterpret CHARRIOL’s signature ALEXANDRE C model with etchings of his Night Masks painting on the mother of pearl dials, and are available in a limited series of just 300 pieces, each signed by Alexandre Charriol.
Speaking about his personal creation, Alexandre said, “Night Masks is part of my Human Flow exhibition, which was inspired by the beauty of liberty from societal conformation. Each face was formed organically, by adding and subtracting black and white paint until I found shapes that resonated deeply with me. The symbolism behind these pieces is to have the courage to free ourselves from the masks that society obliges us to don, and to be our true selves.”
Buoyed by the strong popularity of the ST-TROPEZ™ collection, CHARRIOL has created the ST-TROPEZ™ Club 55 collection, which is designed in the same glamorous spirit as the iconic timepieces. The essential elements of the ST-TROPEZ™ design – the hallmark twisted cable strap with white or black lacquer décors and chain bracelet – are worked into an elegant collection of bangles and rings that exude pure sophistication. Each piece makes a perfect complement to the ST-TROPEZ™ timepieces, or work as a stand-alone statement.
The 2015 FOREVER collection takes centre stage with CHARRIOL’s signature cables in surprisingly fresh shades of pink, fuchsia, cobalt blue, pistachio green or charcoal, encased in pink gold and black frames.
One of CHARRIOL’s most popular jewelry lines, the FOREVER bangles come in a narrow cuff style, in what is CHARRIOL’s most modern interpretation yet of its signature motif. Small CHARRIOL insignia in pink gold or black discs add a final sophisticated stamp to these stackable bracelets.
Included in the 2015 collections is also the new ST-TROPEZ™ Style collection featuring a stylish range of bracelets and clips. ST-TROPEZ™ timepieces collectors can look forward to embellishing their timepieces with an array of interchangeable bracelets and clips to create their unique ST-TROPEZ™ look for different occasions.
The new CHARRIOL timepieces and jewelry collections will be available in Indonesia starting August 2015.