CHARRIOL has just celebrated its 30th anniversary and continues to ride the crest of this wave as the Maison matures. The 2013 anniversary year saw a succession of new boutique openings and expansion in Asia, the Americas, Middle East and across Europe.
Charriol’s continued growth is all the more exceptional given the family status of this Swiss watchmaker and jeweller which continues to attract new audiences in a sector dominated by group-owned brands.
The Maisons’s appeal lies in its distinctive designs, two of which were recognised in 2013 through nominations for the Grand Prix de Haute Horologie and Montres Passion magazine’s “Watch of the Year”: these included the COLVMBVS™ Grande Date for men and the COLVMBVS™ Lady Diamond timepiece, which toured the world as part of the GPHG collection. These nominations affirm Charriol’s continued technical flair, also shown in a number of mechanical watches now being incorporated into the men’s and women’s flagship collections.
Prior to BaselWorld 2014, Charriol is pleased to present a new timepiece collection – the COLVMBVS ™ Cintré Convexe for men and women. In addition, two new jewellery lines, “100 Ways to Love” and ‘‘ Braided ” showcase Charriol’s expertise in the twisted cable technique and offer new interpretations of this enduring motif.
Charriol’s cable jewellery range continues to be designed by Charriol Creative Director, Coralie Charriol-Paul and includes the new line “ Braided “ which presents stainless steel cables worked into a flat weave, designed across bracelets and rings.
“100 Ways to Love” is a pretty sterling silver ensemble, comprising ring and earrings, paired with two necklaces and bracelet set on a dainty chain. Each features a Charriol-engraved interlocking heart intertwined with a slim twisted cable circle.
The new COLVMBVS™ line for men and women sees the addition of the striking COLVMBVS ™ Cintré Convexe timepieces.
Worked in contrasting brushed and polished stainless steel, the classic lines of this timepiece introduce a sober aesthetic and recall a stylish Art Deco influence. The cinched ‘waist’ of the COLVMBVS™ Cintré Convexe case adds movement to the piece. Both men and women models are released with a choice of colourful leather straps and Charriol’s new rounded link stainless steel bracelet.
The men model is available in a special and sophisticated automatic version that displays a honeycomb dial with a skeletonised spoked wheel decoration.
Now entering its fourth decade, Charriol strives to offer fresh, unique designs founded on expert craftsmanship.
This trio of pre-Basel collections will be joined by more ranges and models due to be unveiled at BaselWorld 2014 in Charriol’s dazzling booth: E17 in Hall 1.1.